Kurb
Try the pilot

THE KURB APPROACH

Plan before
the impulse.

Choose a boundary ahead of time. Let your device support it. Review how it went.

1. Choose your times

Make the decision before the next reach.

2. Put your items away

Give your plan a physical boundary.

3. Review your week

Keep what fits. Choose what to adjust.

These principles draw on behavioral research. Kurb itself is an early product and has not been clinically proven to reduce use or help people quit.

YOU MAY ALREADY USE THIS IDEA

The same basic concept
as iPhone Screen Time.

If you’ve set an App Limit or Downtime, you know the idea: choose a boundary ahead of time, then let a tool help you follow it.

Kurb brings that idea to physical items. You set access times for your vape, nicotine pouches, or cannabis items, then store them in your device.

With Screen Time

“I want a boundary around when I use these apps.”

The phone applies the limits you set.

With Kurb

“I want my vape put away until the times I’ve planned.”

The Kurb device follows your access schedule.

Both use self-chosen boundaries; their controls work differently. Kurb has no Apple integration or endorsement. Apple’s Screen Time guide.

THREE STUDIES BEHIND THE APPROACH

The research, made simple.

Three ideas that shaped Kurb. Here’s what the studies found.

PRECOMMITMENT

Decide before the urge.

In a lab experiment, choosing a restriction ahead of time helped people wait for a preferred reward more often than relying on willpower in the moment.

In Kurb

Choose access times ahead of time. Your device gives that earlier decision a physical boundary.

A lab task with image rewards, not a Kurb trial.

SELF-DIRECTED MOTIVATION

Make the goal your own.

Across 65 tests, interventions based on self-determination theory produced small improvements in health behaviors. Autonomous motivation and perceived competence helped explain those effects.

In Kurb

You choose whether to use Kurb, what you want to change, and your access schedule. The device supports that self-chosen plan.

These interventions used several forms of support. The analysis did not test Kurb or choice alone.

Sheeran et al. · 2020 · Journal of Consulting and Clinical Psychology

Read the study

PROGRESS MONITORING

See what’s changing.

A review of 138 randomized studies, involving 19,951 people, found that monitoring progress improved goal attainment on average.

In Kurb

Review your device activity, notice patterns, and choose your next step with more context.

Unlocks record access, not total consumption. This review did not test Kurb.

These studies support the ideas behind Kurb. They do not establish Kurb’s effectiveness.

YOUR WEEK, MADE VISIBLE

See the pattern.
Choose your next step.

The summary gives you a moment to look at your device activity before deciding whether to keep your plan or change it.

  • See what happened

    In this example: 18 unlocks and 3 skipped access windows.

  • Notice the change

    18 unlocks is 10% fewer than the previous example week’s 20. It describes openings, not how much was used.

  • You choose what’s next

    Keep the current plan, or connect your Kurb and save an adjustment. Changes start after at least 24 hours; the app shows when.

A useful check-in, not a score for your worth.

The 2-day streak shown here means time without a device unlock. It does not establish days without using.

How schedule changes work
THE KURB APPIllustrative week
Edited Kurb weekly-summary screen showing 18 unlocks, 3 skipped access windows, 10 percent fewer unlocks, a 2-day longest streak without an unlock, and an encouraging message about fewer unlocks.
Edited app screenshot with example figures, not a participant result.

ADDITIONAL READING

More ideas that inform Kurb.

Change the situation before the impulse

A review of self-control strategies explains how choosing or changing a situation can help before temptation becomes harder to manage. This informs Kurb’s emphasis on physical access.

Read the research

Give a difficult moment a specific plan

This meta-analysis examines if–then plans that specify when, where, and how to act. You might pair a schedule with: “If I reach for my vape during a meeting, I’ll return to my notes.”

Read the research

Use a setback as information

Four experiments linked a compassionate response to setbacks with greater motivation to improve. That is a reason to review what happened constructively, rather than treat one day as a verdict about yourself.

Read the research

An if–then plan is a personal exercise, not an additional app feature. These studies inform the approach; they do not establish Kurb’s effectiveness.

THE KURB PILOT

Try a plan in real life.

Help us learn how the device and app fit everyday routines.

Explore the pilot